• About Dibyendu Mukherjee Dallas

    Dibyendu Mukherjee Dallas is a seasoned professional services leader (MBA, PMP, M.S., Six Sigma Greenbelt) with over 20 years of experience in Artificial Intelligence-driven Product Development, B.I., Analytics, Mobile Solutions, Trade Promotion Management and Optimization, E.A. Solutions, Global ERP Implementations, M&A, Program Management - demonstrating exceptional customer relationship management, collaboration, leadership, influence management, organizational, communication, and presentation skills.

     

    Dibyendu's goal is to assist a leading company with a proactive analytics and digital technology culture in developing immersive A.I. solutions that are quickly adaptable, enabling critical strategic decision-making; to do so by contributing extensive experience translating business needs into intelligence and thus generating year over year revenue and profit.

     

    He is in charge of the product management discipline, which includes visioning, prototyping, marketing, pricing, and competitive analysis. Using AI/ML techniques in conjunction with a data science-driven decision framework to transform the organization's insights delivery process for clients.

     

    By defining the vision for world-class products, Mukherjee is fulfilling the customer promise to help achieve 2%+ revenue growth through the adoption of AI-enabled, role-specific solutions that span the retail value chain. Dallas established the company as a retail intelligence thought leader by collaborating with CMO and P.R. Executives in marketing the products and acting as a lead evangelist at conferences, online forums, and printed publications, which resulted in $20MM in sales bookings in 2019.

     

    Dibyendu Mukherjee Dallas offers predictive coupon planning to run offers that optimize trade spending and generate significant returns on investment and year-over-year growth for clients.

     

    Dibyendu is in charge of leading the digital transformation strategy within the company culture, which incorporates the paradigms of Mind to Machine, Product to Platform, and Core to Crowd in order to set the stage for exponential growth and efficiencies. Dallas, Texas-based Symphony Retail A.I. 2016 to 2020 Commercialized AI-driven promotion evaluation and planning solution for retail grocery clients with global revenues ranging from $10BN to $60BN; commercialized Customer Decision Tree solution to help category managers define in-store assortments leading to repeatable planograms for retail grocery clients with global revenues ranging from $8BN to $12BN.

     

    To capture opportunities worth $25MM, Dibyendu institutionalized a standard set of operating procedures for conducting research, design conceptualization, prototyping, and product development in collaboration with all product owners.

     

    Added $50MM in revenue by deploying Promotion Evaluation Insights at six clients: three in the United States ($12BN to $60BN in revenue), one in Italy ($6BN in revenue), one in the Netherlands ($8BN in revenue), one in Thailand ($3BN in revenue), and two in the United States ($12BN to $60BN in revenue). Create a $25MM revenue opportunity for the company by leading numerous proof-of-concept/pilots of products at prospective customers with revenues exceeding $5BN.

     

    Identifying and improving products with competitive differentiators in order to fulfill our customer promise of breakthrough AI-enabled innovation that positions retailers for long-term growth. He enabled 30-day customer adoption by designing products that are user-configurable, enhanced with artificial intelligence capabilities, and integrated with upstream and downstream category management functions for seamless end-to-end business execution.

     

    Dibyendu provided on-the-fly insights by combining sales and promotion intelligence (evaluation and recommendations) on a single platform: On desktop and mobile devices, CINDE (Conversational Insights and Decision Engine).

     

    PEPSICO Inc., Dallas, Texas, 2009 to 2016 Delivered a SMACS (Social, Mobile, Analytics, Cloud, Sensors) driven innovation strategy identifying leading edge and emerging technologies that can be integrated with existing and future capabilities in a cost-effective and sustainable manner. World leader in convenient snacks, foods, and beverages with a $65 billion market capitalization and 185,000 employees.

     

    He works for Frito Lay North America as a Director of Sales Technology Innovation & Analytics. He gave zone sales leaders the authority to generate $15-20 million in annual productivity by leading the deployment of RFID technology to measure the execution rate of point-of-sale display units at over 500 retail store locations. • Generated $2.4M in sales growth in the test market by leading the deployment of Image Recognition technology to capture in-store conditions such as planogram compliance, out-of-stocks, and share-of-shelf.

     

    Mukherjee increased productivity by approximately $2 million per year by managing the deployment of iBeacon technology at 50 retail locations in order to optimize in-store time spent by the frontline sales force. • Developed an analytics strategy for the entire organization to prioritize a $10 million I.T. investment in business needs for data visualization, trend analysis, and next-best actions that integrate current and future capabilities.

     

    He led the delivery of IRi Mobile Category Dashboards for faster and more informed decision-making by Executive Committee members, resulting in a 1% increase in Frito-Lay share and a 2% increase in customer growth.

     

    Dibyendu Mukherjee provided zone and district sales leaders with the best course of action in-store each week by delivering Mobile Analytic Dashboards that showed trends and correlations between sales rep service and growth. • Enabled key account managers to grow the category, close gaps, and gain incremental sales of more than one basis point by managing the delivery of Mobile Interactive Dashboards powered by a predictive analytics engine.

     

    Mukherjee helps account managers save 8 hours per week by managing the delivery of in-store metrics such as revenue, volume, and profitability that are used by customer teams to create turn-key sell decks during customer meetings. Advanced Analytics Senior Manager

     

    He implemented a strategy that validated and upgraded the existing forecasting model for PepsiCo's Customer Team at Target; drove the collection of IRI data, which was run through SAS to generate a preliminary model that predicts sales and volume with 15% greater accuracy.

     

    Acquired, analyzed, and cleansed available data to calculate retirement rates for the baby boomer population, allowing the PepsiCo Human Resources department to define recruitment priorities ahead of time over the next decade. He oversaw the digitization of Brand Books (Tropicana, Quaker, Doritos, Quaker, Pepsi) as part of the PepsiCo President's Digital Asset Management initiative; Brand Books will be made available to users on iPADs via the PepsiCo App Store Sr. Manager CRM Solutions, Trade CoE.

     

    Dibyendu delivered a strategic capability plan for supporting PepsiCo Customer Teams by combining feedback from Kroger, Target, Wal Mart, Safeway, 7-Eleven, Costco, and Dollar General representatives.

     

    In response to the CFO's strategic initiative to increase the company's net revenue, a Trade Center of Excellence was established with a charter to enable divisions with people, process, and technology capabilities to improve trade spend ROI.

     

    Collaboration with divisions to institutionalize business process change, pilot and implement trade promotion management and optimization tools as tactical steps to achieve strategic goals.

     

    Dibyendu oversaw the delivery of numerous Microstrategy projects for business leaders across the organization in order to drive execution; he managed the applications teams directly and ensured effective collaboration with business liaisons. MOTOROLA Inc., Chicago, Illinois, from 2000 to 2009, a $30 billion, a 65,000-employee telecommunications company with operations in more than 60 countries. Provided on-site leadership to implementations of the order management, shipping, and distribution modules of ERP systems to achieve business process automation for the order-to-cash initiative at distribution centers and factories across China, India, the United Kingdom, and the United States to meet the organization's tactical needs.

     

    Dibyendu Mukherjee operationalized the CoE by sourcing high-performing Microstrategy talent from vendor partners, with a 24x7 follow-the-sun development and production support model to deliver cost-effective reporting and analytics on P.C.s and mobile devices; the blended model allowed for future projected savings of $0.25MM per project. • Developed a world-class baseline support model for Microstrategy projects by streamlining processes and institutionalizing governance and accountability within the CoE; achieved annual savings of $1.0MM+

     

    • Oversaw 25 team members during a $5MM, 12-month ERP implementation project to upgrade an existing ERP application to align with Motorola's long-term strategic business model.

     

    CERTIFICATION & EDUCATION INCLUSION & DIVERSITY
    • MIT Sloan Digital Business Strategy: Harnessing Our Digital Future (Digital Certification)

    • Project Management Professional (PMP), PMI

    • MBA: General Management, Keller Graduate School of Management, DeVry University, Chicago, IL, USA

    • Ph.D. in Structural Engineering, Vanderbilt University, Nashville, Tennessee, USA

    • Master of Science in Civil Engineering, The University of Tennessee, Knoxville, Tennessee, USA

    • Bachelor of Science in Civil Engineering, Jadavpur University, Kolkata, INDIA

    • As Business Development Manager for PepsiCo Asian Network, I converted a local movie theater and ten restaurants in Dallas/Houston to Pepsi pour (2011-12)

    • Coordinated a fund-raising event for Big Brothers Big Sisters; (2009, 2010, 2011, 2012)

    • Helped build homes for low-income or homeless families through Habitat for Humanity (2010)

    • Global Innovation Forum MEMBERSHIPS & AFFILIATIONS AWARDS

    • The Institute for Data Warehouses

    • Institute for Promotion Optimization

    • Technology for Consumer Goods

    • Asian Network of PepsiCo

    • Institute of Project Management

    • Asian Business Council at Motorola

    • National Civil Engineering Honor Society, Chi Epsilon

    • Chairman's Award - Recognized for bringing in $250 million or more in new business by collaborating with the sales team (2012)

    • Award of Excellence - Recognized for exceptional work in developing a BI-Microstrategy COE at PepsiCo (2011)

    • Performance with Purpose Award - Recognizes leadership in business development diversity/inclusion initiatives (PepsiCo - 2011)

    • Merit Award - Motorola's innovative packing, shipping, and distribution design (2000)